Here’s why Indian news channels have stopped caring about sports

The Indian government last week revamped its “Khelo India”, or Play India, initiative under which 1,000 athletes will receive an annual scholarship of Rs 5 lakh each for the next eight years. Twenty universities across the country will also be promoted as centres of sporting excellence, as part of the initiative.

On the occasion of National Sports Day last month, Prime Minister Narendra Modi had also called for sport to “become a part of our lives” and asked children and the youth to play more outdoor games. “In this age of computers, the playing field should become more important than PlayStation,” the prime minister had said in his monthly Mann Ki Baat radio address.

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge,, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at