Nineteen-year-old javelin thrower Neeraj Chopra recently became the first Indian track-and-field athlete to get an endorsement deal after he was signed on by American sports beverage manufacturer Gatorade on a four-year contract going up to 2021.
To put things into context, the only other active Indian sportsperson that PepsiCo, which is Gatorade’s parent company, has on its roster of brand ambassadors in India is Rio Olympics silver medallist PV Sindhu. Internationally, Gatorade has athletes such as Usain Bolt, Lionel Messi and Serena Williams on its roster.
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