PepsiCo after Kohli: The significance of Neeraj Chopra’s deal with Gatorade

Nineteen-year-old javelin thrower Neeraj Chopra recently became the first Indian track-and-field athlete to get an endorsement deal after he was signed on by American sports beverage manufacturer Gatorade on a four-year contract going up to 2021.

To put things into context, the only other active Indian sportsperson that PepsiCo, which is Gatorade’s parent company, has on its roster of brand ambassadors in India is Rio Olympics silver medallist PV Sindhu. Internationally, Gatorade has athletes such as Usain Bolt, Lionel Messi and Serena Williams on its roster.

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge,, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at