DD Sports, the sleeping giant of Indian sports broadcasting, is showing no signs of waking up

Four days prior to the final of the 2017 Fifa Under-17 World Cup on October 28, Doordarshan Sports’ Twitter handle posted a video which was a promo for the match.

Given DD Sports was broadcasting the matches, you would think such a video would only include footage from the tournament.

Instead, there were visuals of senior footballers such as England’s Daniel Sturridge and South African Siphiwe Tshabalala’s iconic celebration from the senior 2010 Fifa World Cup. South Africa did not even qualify for the 2017 U-17 World Cup.

Read the full story here on Scroll.in.

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.