Inside Star Sports’ major rebranding of the IPL

Indian television viewers tuning into the opening game of the Indian Premier League’s 11th season on Saturday evening are in for a change. Well, many changes.

For one, Navjot Sidhu won’t be there in the pre and post-match shows. Neither will there be any cheerleaders with pom poms dancing to Bollywood numbers in the studio. And while there may be celebrity guests from the world of cinema from time to time, the conversations will be centred around the sport.

Star Sports, the IPL’s new broadcaster for the next five seasons, has promised that the focus of its coverage will solely be on the cricket.

Read the full story here on Scroll.in.

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.