Nikhil Deshpande is a huge football fan and even plays seven-a-side matches every week. But that didn’t prepare him for what a sportswear store did to sweep him off his feet a few years ago.
Looking to buy football boots in 2014, the chartered accountant strolled into a showroom in Thane, Maharashtra, and picked a pair falling within his budget. But then he was faced with a situation that is so common in India.
Read the full story here on Quartz.