What do Amul, India’s largest dairy cooperative, and Kent RO, an Indian company known best for its water purifiers, have in common?
Not much, in terms of their respective businesses. However, in the world of cricket, the companies are currently two peas in a pod.
Amul and Kent RO are the only Indian brands that will be principal sponsors of teams participating in the ICC Cricket World Cup 2019, beginning on May 30. And none of them are sponsoring India.
Read the full story here on Quartz.