India now has an openly gay athlete, but will brands be more accepting?

Dutee Chand is running on a treadmill, in front of dozens of photographers and videographers, at a product launch event in a Mumbai studio. She is probably being blinded by the flashes but it’s clear she is enjoying her run, as she slips in a smile for the cameras every now and then.

Later, she is made to step on to a stage and pose with one of her feet raised up in a bid to show off the new shoe that she is promoting. Even that, she does with a smile.

Sponsor events can get exhausting for celebrities but not for Chand.

Read the full story here on Quartz.

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.