India now has an openly gay athlete, but will brands be more accepting?

Dutee Chand is running on a treadmill, in front of dozens of photographers and videographers, at a product launch event in a Mumbai studio. She is probably being blinded by the flashes but it’s clear she is enjoying her run, as she slips in a smile for the cameras every now and then.

Later, she is made to step on to a stage and pose with one of her feet raised up in a bid to show off the new shoe that she is promoting. Even that, she does with a smile.

Sponsor events can get exhausting for celebrities but not for Chand.

Read the full story here on Quartz.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge,, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at