India may have been knocked out, but mega brands had a field day during cricket World Cup

Two days before the Indian team’s first match of the cricket World Cup last month, German footballer Thomas Muller tweeted:

The post was retweeted over 15,000 times and garnered nearly 78,000 likes. It looked like a genuine message of support to the Virat Kohli-led team—clean, with no obvious brand plugs.

Read the full story here on Quartz.

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.