Ready to vroom: Can e-sports help X1 Racing League surmount the odds?

The wild success of the Indian Premier League cricket tournament has spawned a number of franchise-based leagues across different sports. India now has professional leagues in hockey, football, kabaddi, tennis, badminton, wrestling, boxing, table tennis and volleyball— all enjoying varying levels of viewership, success and sponsor interest.

The traditional snake boat racing in Kerala has also come under a franchise-based league backed by the state government. The latest entrant into this rich and widening offering of sporting action is a new league in motorsports, which has a small but passionate following in the country.

You can read the full story here in the Economic Times Magazine.

You can also read the print version of this story below:

ready-to-vroom-et-magazineDownload

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.