The wild success of the Indian Premier League cricket tournament has spawned a number of franchise-based leagues across different sports. India now has professional leagues in hockey, football, kabaddi, tennis, badminton, wrestling, boxing, table tennis and volleyball— all enjoying varying levels of viewership, success and sponsor interest.
The traditional snake boat racing in Kerala has also come under a franchise-based league backed by the state government. The latest entrant into this rich and widening offering of sporting action is a new league in motorsports, which has a small but passionate following in the country.
You can read the full story here in the Economic Times Magazine.
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