Arjun Kulkarni (30) has been a Liverpool FC fan since 2002, when Danny Murphy silenced Old Trafford with a late winner, ending arch rivals Manchester United’s nine-match unbeaten run. But although Kulkarni has supported the Reds through thick and thin for nearly 17 years, the Mumbai resident has purchased only five pieces of the football club’s merchandise: A plaque, a scarf, a poster, a calendar, and a keychain. Of these, only two are official club merchandise—the plaque and the scarf, which he bought on a trip to the UK a few years ago.

The other three items were bought from local shops in Pune, when he was in college. “I’m pretty sure they were fakes because of their price,” says Kulkarni, now senior manager at an analytics company. “Even today, apart from the club jersey, I don’t even know if official Liverpool merchandise is available in India. I would be willing to pay for official merchandise, but I can’t find anything.”

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