Why hasn’t sports merchandise taken off in India?

Arjun Kulkarni (30) has been a Liverpool FC fan since 2002, when Danny Murphy silenced Old Trafford with a late winner, ending arch rivals Manchester United’s nine-match unbeaten run. But although Kulkarni has supported the Reds through thick and thin for nearly 17 years, the Mumbai resident has purchased only five pieces of the football club’s merchandise: A plaque, a scarf, a poster, a calendar, and a keychain. Of these, only two are official club merchandise—the plaque and the scarf, which he bought on a trip to the UK a few years ago.

The other three items were bought from local shops in Pune, when he was in college. “I’m pretty sure they were fakes because of their price,” says Kulkarni, now senior manager at an analytics company. “Even today, apart from the club jersey, I don’t even know if official Liverpool merchandise is available in India. I would be willing to pay for official merchandise, but I can’t find anything.”

Read the full story here on Forbes India.

You can also read the print version of this story below:

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About Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.