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Jaideep Vaidya

Freelance journalist, writer, and editor.

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Posts by Jaideep Vaidya

I am a freelance journalist based in Mumbai, India. I focus on the business of sport. I have written for publications such as Forbes India, Mint Lounge, Scroll.in, Quartz, Firstpost, Bleacher Report and The Guardian. I have eight years of experience in sports writing, reporting, sub-editing, social media management, news curation and production (print and online). You can get in touch with me at jaideep.s.vaidya@gmail.com.

October 28, 2019

Why hasn’t sports merchandise taken off in India?

Selling official sports merchandise in India has always been tough. But leagues are learning their lessons, and beginning to do things differently.

October 14, 2019

Ready to vroom: Can e-sports help X1 Racing League surmount the odds?

The X1 Racing League, a project promoted by Indian racers Armaan Ebrahim and Aditya Patel, is trying to set aside the ghosts of failed motorsports projects in the country.

September 21, 2019

Slam dunks and home runs in India

Eight years after the NBA became the first American sports league to enter India, the MLB makes its move.

September 9, 2019

Game, tech, match! Indian sports teams are going high-tech

As sports leagues and their fans grow in volume in India, companies are using technology to enhance player performance and fan engagement.

July 11, 2019

India may have been knocked out, but mega brands had a field day during cricket World Cup

While 10 teams fight it out on the field for the ultimate prize in cricket, there is a very interesting battle taking place off the field as well.

July 5, 2019

Show me the money: the inside story of brands and cricket stars

While international sports stars have had a lot of success with their own brands over the years, the trend is slowly catching up in India

June 18, 2019

India now has an openly gay athlete, but will brands be more accepting?

Dutee Chand shattered a glass ceiling in India.

June 1, 2019

Two kabaddi leagues, many questions

Launched on May 13, the IIPKL has given several Pro League discards a second chance.

May 18, 2019

Young India now hooked to e-sports

The societal mindset towards the sport sees a sea change as India’s exposure to the electronic sports ecosystem increases.

May 14, 2019

Two leading Indian brands are backing the least promising teams in the cricket world cup

What’s the logic behind these associations?

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