Selling official sports merchandise in India has always been tough. But leagues are learning their lessons, and beginning to do things differently.
The X1 Racing League, a project promoted by Indian racers Armaan Ebrahim and Aditya Patel, is trying to set aside the ghosts of failed motorsports projects in the country.
Eight years after the NBA became the first American sports league to enter India, the MLB makes its move.
As sports leagues and their fans grow in volume in India, companies are using technology to enhance player performance and fan engagement.
While 10 teams fight it out on the field for the ultimate prize in cricket, there is a very interesting battle taking place off the field as well.
While international sports stars have had a lot of success with their own brands over the years, the trend is slowly catching up in India
Dutee Chand shattered a glass ceiling in India.
Launched on May 13, the IIPKL has given several Pro League discards a second chance.
The societal mindset towards the sport sees a sea change as India’s exposure to the electronic sports ecosystem increases.
What’s the logic behind these associations?
