The channel’s programming continues to be poor in original content, quality of production, and sporting knowledge.
With the I-League also running in parallel, clubs needed to sign more players, which has worked out well for the intermediaries.
The 19-year-old javelin thrower signed on with the American sports beverage manufacturer on a four-year contract.
Only a handful networks still run a daily sports bulletin, with politics and controversy taking centrestage.
An Indian football team jersey would burn a Rs 4,695-sized hole in your pocket.