India is currently the biggest fanbase for the popular pro-wrestling show outside the USA, with 335 million unique television viewers annually.
Daily fantasy sports is the way to go in India and giving users the option to put money on their teams has worked wonders for the companies.
The India all-rounder may not be Virat Kohli or MS Dhoni in terms of stature or influence, but he’s got something they don’t.
It’s not just about congratulatory messages.
If only broadcasters thought long-term.
The IPL’s new broadcaster for the next five seasons has promised that the focus of its coverage will solely be on the cricket.
The relationship between the media and professional sport is bound to be fiery at times but in India, it has taken a turn for the worse.