Launched on May 13, the IIPKL has given several Pro League discards a second chance.
I'm a freelance journalist who specialises in the business of sport. I have written for publications such as Forbes India, Mint Lounge, Quartz, and Scroll.in.
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The societal mindset towards the sport sees a sea change as India’s exposure to the electronic sports ecosystem increases.
What’s the logic behind these associations?
India is currently the biggest fanbase for the popular pro-wrestling show outside the USA, with 335 million unique television viewers annually.
Decathlon Sports India is, today, reportedly India’s second-largest single-brand retailer
Daily fantasy sports is the way to go in India and giving users the option to put money on their teams has worked wonders for the companies.
The India all-rounder may not be Virat Kohli or MS Dhoni in terms of stature or influence, but he’s got something they don’t.