It’s not just about congratulatory messages.
I'm a freelance journalist who specialises in the business of sport. I have written for publications such as Forbes India, Mint Lounge, Quartz, and Scroll.in.
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If only broadcasters thought long-term.
The IPL’s new broadcaster for the next five seasons has promised that the focus of its coverage will solely be on the cricket.
The relationship between the media and professional sport is bound to be fiery at times but in India, it has taken a turn for the worse.
English has traditionally been the language of cricket commentary in India, but that is fast changing.
Perhaps the promos should focus more on what has happened or will happen on the field?
The channel’s programming continues to be poor in original content, quality of production, and sporting knowledge.